Course Description:-
INTRODUCTION:
In this course, you will learn about the basic media concepts, media planning steps, media planning process and strategies, Print Media, Newspaper Advertising, Magazines, Broadcast Media and many more forms of media strategies for successful advertising.
Benefits of online course:
- High Quality Content
- Learn Anywhere Anytime & at Your Pace
- 24X7 Customer Support
- Complete Student Support Throughout The Program
- Course Completion Certificate
- Lifetime course access
CURRICULAM
Section 1: Media Planning & Strategy for a Successful Advertising
- basic media concepts
- media planning steps
- media planning process and strategies
- Print Media – Newspapers
- Newspaper Classifications
- Newspaper Advertising
- Newspaper and Ad Related Terms
- Magazines
- Print Media
- Broadcast Media – Television
- V Industry Players in India
- TV Industry Players in India Continues
- Various forms of media Part 9
- Measuring TV audiences
- Radio Industry
- Radio Industry
- Outdoor Media
- Transit Media
- Sponsorship, Merchandising, Cinema Advertising
- Internet Advertising and Conclusion
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