Course Description
Consumer Behavior is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Every customer shows inclination towards particular products and services. Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
What are the requirements for the Consumer Behavior course?
- A computer with Internet
- There is no Pre-requisites for this course
What am I going to get from this Consumer Behavior course?
- Over 24 lectures and 3.5 hours of content!
- Learn The Consumer Research Process, Market Segmentation and Targeting, Consumer Motivation, Personality and Consumer Behaviour
- Understand Consumer Perception, Consumer Learning, Consumer Attitude Formation and Change,Communication and Consumer Behaviour
- Understand The Family and Social Class, Influence of Culture on Consumer Behaviour and Cross-Cultural, An International Perspective
- Learn Consumers and the Diffusion of Innovations, Consumer Decision Making and Beyond, Marketing Ethics and Social Responsibility
What is the target audience?
- Young Marketing Executives and Non-Marketing Professionals
- Marketing Students
- Sales Professionals
- Strategists
How to access:-
Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon
Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning
Benefits of online course:
1. High Quality Content
2. Learn Anywhere Anytime & at Your Pace
3. 24X7 Customer Support
4. Complete Student Support Throughout The Program
5. Online Video Training Material
6 Lifetime course access
7. Course Completion Certificate
For any Query feel free to call
Mob- +918587999769/9818826705
Curriculum
Section 1: Introduction to Consumer Behavior
1 Introduction
2 Introducing Consumer Behavior & the Marketing Concept
3 Consumer Behaviour & Brand Success and Customer Value & Satisfaction
4 Customer Trust & Retention and Customer Pyramid
5 Impact of new technologies on marketing strategies
6 Traditional v/s Value & Retention-Focused Marketing Concept
7 Consumer Decision Making Model & Conclusion
Section 2: The Consumer Research Process
8 Overview of the Consumer Research Process
9 Designing Qualitative Data
10 Online Focus Groups
11 Experimentation & Observational Research
12 Survey Research & Questionnaires
13 Attitude Scales & Consumer Satisfaction Measurement
14 Sampling & Sampling Methods
15 Qualitative v/s Quantitative Research
Section 3: Market Segmentation & Strategic Targeting
16 Need for market segmentation & Criteria for effective targeting
17 Demographic Segmentation Variables with egs.
18 Personality, Lifestyle & Socio-cultural values
19 Personality, Lifestyle & Socio-cultural values Continue
20 Consumption-Specific Segmentation Bases
21 Consumption-Specific Segmentation Bases Continue
22 Implementing Segmentation Strategies
23 Implementing Segmentation Strategies & Conclusion
24 Motivation1
