Course Description

The course is a video based Training. This Bundle for Marketing Courses contains lectures that cover a wide array of issues and concepts that you will face when you dive into marketing. The course will explain the nuts and bolts of  what marketing really is. it will also throw light on how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many subfields in marketing.

The term complex can be given to Marketing these days. This Bundle on Marketing Courses covers various different subfields of Marketing which will be discussed in detail. The courses present in this Bundle are: 400+ lectures

• Service Sector Marketing Training
• Fundamentals of Marketing Research Training
• Digital Marketing Training
• Social Media Marketing
• Email Marketing
• Rural Marketing

Target Audience

• Marketing Consultants
• Entrepreneurs
• Professional Marketers
• Beginners & Everyone who wants to learn Marketing

What are the Pre-requisites:

• The courses in this bundle starts from scratch, hence any beginner can take up this bundle
• Passion to learn about what Marketing is all about
• Computer with Internet Connectivity

How to access:-

Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon

Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning

 Benefits of online course:

1. High Quality Content

2. Learn Anywhere Anytime & at Your Pace

3. 24X7 Customer Support

4. Complete Student Support throughout the Program

5. Online Video Training Material

6. Lifetime course access

For any query call/miss call-

Mob-+918587999769/9818826705

Curriculum

Section 1: Service Sector Marketing Training

1                   Service Marketing Concept

2                   Service Marketing and Service Marketing

3                   Various Service Sectors

4                   Role of services in Modern Economy

5                   Evolving Environment of Services

6                   Overview of Service Sectors

7                   Performance of Indias Service sectors Some Indicators

8                   Characteristics of Services

9                   Marketing Challenges of Services

10                Marketing Challenges of Services Continues

11                Goods Vs Services

12                Goods vs Services Continues

13                Revisiting Various Service Sectors

14                Special Services

15                Introduction to 8 Ps

16                1st P Product Introduction

17                Product Element

18                Product element from entertainment Industry

19                Product Element Continues

20                Product Element Continues

21                2nd P Price Introduction

22                Price Element

23                Methods of Pricing Services

24                Pricing Strategy Continues

25                Pricing Case Study

26                Pricing Case Study 2

27                Pricing Case Study 3

28                ProductPof Service Marketing Part 16

29                3rd P PLACE Introduction

30                Place element in service Marketing

31                Examples of Place element in service marketing

32                Case Study

33                Case Study Continues

34                Place Element Web links

35                4th P PROMOTION Introduction

36                Integrated Marketing Communication

37                Sales Promotion

38                Example of Promotion

39                More Promotion Examples

40                Promotion in Service Sector Includes

41                Promotion Case Study

42                Extended Ps of Service Marketing

43                Service Marketing 8 Ps

44                Service Sector Tertiary sector of economy

45                Goods Service Continuum

46                Service Marketing Triangle

47                Service encounter

48                Service Encounters Continues

49                Service Quality Gap Model

50                Service Quality Gap Model Continues

51                Zone of Tolerance

52                Service Recovery

53                Service Leadership

54                Branding of Services

55                Dimensions of Service

56               Dimensions of Service Continues

57                Customer Behavior and relationship marketing

58                Extended Ps of Service Marketing Conclusion

59                5th P PEOPLE Introduction

60                Tangible Srvices

61                People Element

62                People Element Continues

63                People Element in Service Sector includes

64                Entertainment Industry Example

65                5th P PEOPLE Conclusion

66                6th P PROCESS Introduction

67                Meaning of Process with Tangible Product

68                Process Element

69                Customizing Process

70                Process Elements Includes

71                6th P PROCESS Conclusion

72                7th P PHYSICAL EVIDENCE Introduction

73                Physical Evidence Element

74                Elements of Physical Evidence

75                Physical Evidence Includes

76                Physical Evidence Factor Exemplified

77                7th P PHYSICAL EVIDENCE Conclusion

78                8th P PRODUCTIVITY Introduction

79                Productivity in Services

80                Redesign service Processes

81                Productivity Element

82                Service Quality

83                Service Quality Continues

84                SERQUAL Model

85                GAPs Model

86                Strategies to close GAPs

87                ESQUAL Model

88                Responsiveness

89                Conclusion of 8th P

90                Conclusion

91                Conclusion Continues

Section 2: Fundamentals of Marketing Research Training

92                Syllabus Introduction

93                Research basics Market Research vs Marketing Research

94                Uses of Research

95                Basic and Applied Research

96                Managers and Rersearch

97                Types of Researchers

98                External Researchers

99                Limitations and ethics

100              Data warehousing and mining

101              Market Research Process and Stages

102              Stage 2 and 3 of Researches

103              Stage 4 of Research Process

104              Stages 5 and 6 of Research Process

105              Types of Research

106              Other types and Research Hurdles

107              Applications of market research

108              Classification of research design

109              Broadlytypes of research

110              Research Problem

111              Principles of questionnaire design

112              Steps in survey instruments

113              Flowerpot Approach

114              Cover Letter

115              Supplementary documents with survey

116              Scaling procedures

117              Rating Scales

118              Sampling basics

119              Probability sampling

120              Non probability sampling

121              Design and Organise fieldwork

122              Control Procedures on Field

123              Hypothesis testing basics

124              Type 1 and type 2 errors

125              Seven steps to hypothesis testing

126              Critical region analysis

127              Case study intro

128              Synopsis of nestle and cadbury

129              The Research elements

130              Questionnaire

131              Data analysis

132              Findings

133              Suggestions

134              Syllabus Conclusion

Section 3: Digital Marketing Training

135             Introduction

136             Lecture2:Facebook Content Statistics

137             Lecture3:Twitter Statistics and Orkut Network Globally

138             Lecture4:MySpace Statistics

139             Lecture5:Linkedin Statistics and Google+

140             Lecture6:Google+ and VKontakt

141             Lecture7:A Comparison of Social Networking Sites

142             Lecture8:Understanding Customers from Digital Marketing Perspective

143             Lecture9:The Asian Market

144             Lecture10:Digital Marketing Goals and Core Marketing Activities

145             Lecture11:What is Digital Marketing

146             Lecture12:Facebook Marketing

147             Lecture13:Starting with Twitter Marketing

148             Lecture14:Brand and Promote Business on Twitter

149             Lecture15:Doing more with Twitter

150             Lecture16:Orkut in India and Globally

151             Lecture17:Orkut Marketing and Micro Blogging

152             Lecture18:seo,smm,ppc- part – 1

153             Lecture19:seo,smm,ppc- part – 2

154             Lecture20:seo,smm,ppc- part – 3

155             Lecture21:seo,smm,ppc- part – 4

156             Lecture22:seo,smm,ppc- part – 5

157             Lecture23:seo,smm,ppc- part – 6

158             Lecture24:seo,smm,ppc- part – 7

159             Lecture25:Swot, Pets, Porters Model Part 1

160             Lecture26:Swot, Pets, Porters Model Part 2

161             Lecture27:Swot, Pets, Porters Model Part 3

162             Lecture28:Swot, Pets, Porters Model Part 4

163             Lecture29:Facebook Marketing Part 1

164             Lecture30:Facebook Marketing Part 2

165             Lecture31:Facebook Marketing Part 3

166             Lecture32:Blogging Part 1

167             Lecture33:Blogging Part 2

168             Lecture34:Blogging Part 3

169             Lecture35:Blogging Part 4

170             Lecture36:Blogging Part 5

171             Lecture37:Blogging Part 6

172             Lecture38:Blogging Part 7

173             Lecture39:Email Marketing Part 1

174             Lecture40:Email Marketing Part 2

175             Lecture41:Email Marketing Part 3

176             Lecture42:Email Marketing Part 4

177             Lecture43:Email Marketing Part 5

178             Lecture44:Email Marketing Part 6

179             Lecture45:Email,Spam,Sucessrate,Software Part 1

180             Lecture46:Email,Spam,Sucessrate,Software Part 2

181             Lecture47:Email,Spam,Sucessrate,Software Part 3

182             Lecture48:Email,Spam,Sucessrate,Software Part 4

183             Lecture49:Emailstrategies and Approach

184             Lecture50:Email Mobile Marketing Strategies,Paid Vsfree Approach

185             Lecture51:Nature of Email Design Part 1

186             Lecture52:Nature of Email Design Part 2

187             Lecture53:Nature of Email Design Part 3

188             Lecture54:Nature of Email Design Part 4

189             Lecture55:Responsive Email Design Part 1

190             Lecture56:Responsive Email Design Part 2

191             Lecture57:Responsive Email Design Part 3

192             Lecture58:Responsive Email Design Part 4

193             Lecture59:Email Marketing and Legal Issues Part 1

194             Lecture60:Email Marketing and Legal Issues Part 2

Section 4: Social Media Marketing

195             What is SMM,Types of SM,

196             SM stats,Tumblr,Instagram,Corporate Social Space

197             India’s Stats,5 SMM Pillars,

198             Pillars,SMM CRM,CRM,VSSCRM

199             Summary,scope of CRM

200             Scope of CRM

201             StrategyAudit-ElementsTemplate

202             Steps in Audit

203             Closing for audit

204             SMM Buzzwords

205             Marketing Objectives and Metrics

206             Objectives & Metrics continues

207             Metrics

Section 5: Social Media Channels

208             Introduction

209             Facebook Introduction/FB AT Work

210             Social Media Channels-Facebook

211             Twitter Introduction/Twitter for Brand Building

212             Social Media Channels-Twitter

213             LinkedIn Introduction/Guidelines

214             Content Tips,Advertising Tools,Brand Case Study

215             Instagram Introduction/Guidelines/Content Tips,Brand Case Study

216             Pinterest Introduction/Guidelines/Content Tips,Brand Case Study

217             Guides & Tips for picking Social Media

218             Seven Network Catagories

219             Social Media Marketing Plan

220             SMM Objectives & metrics

221             Steps in SMM Plan -Social Media Aggregators & Resource factors

222             Mission Statement for SM Platforms

223             Social Media Marketing Plan-Case Study

224             Create or improve your social accounts

225             Create or improve your social accounts continues

226             Tips – Create or improve your social accounts

227             Tips – Create or improve your social accounts continues

228             Social Media Inspiration

229             Social Media Plan-Content,Tips,Step 7

230             Social Media Command Centre

231             Example of Social Media plan ideas

232             More examples of social media plan ideas

233             Conduct Agile market research

234             Serving as an open forum

235             Hiring of an CSO

236             Overcoming cultural obstacles

237             Story telling in social media plans

238             Social Media Playbook

239             Agile Social Media Marketing & Examples

240             Agile Social Media Marketing-Case Study

241             Agile Social Media Marketing-Case Study continues

242             Social Media Marketing Solutions for Small Businesses-Platforms

243             Social Media Marketing Solutions for Small Businesses-Platforms Conitnues

244             Social Media Policy -Building Blocks

245             Social Media Policy -Building Blocks Continues

246             Social Media Policy -Building Blocks – Respecting Others

247             Terrific Examples of Company Social Media Policies

249             Interesting Social Media Platforms

250             Interesting Social Media Platforms Continues

251             Increase Productivity

252             Increase Productivity Continues

253             PMO App and PMO APP Contest

254             Increase productivity-Useful Chrome Browser Extentions

255             7 Fantastic Schedule Management Apps

256             Social Listening

257             7 Steps to set up Social Listening Dashboard

258             7 Steps to set up Social Listening Dashboard Continues

259             5 Steps to creating a Social Listening Strategy

260            Social Media Mix-8 steps

261             Social Media Mix-8 steps Continues

262             Social Media Management Intro & Tools

263             Content Management vs Social Media

264             Types Of Content-I

265             Types Of Content-I Continues

268             Types Of Content-II

269             Content Management System

270             Types Of Content Management System-Factors

271             Types Of Content Management System

272             Types Of Content Management System Continues

273             Content Marketing-Objectives,Processes,People

274             Social Media Content Plan

275             Content Marketing Playbook

276             5 Pillars of Content Marketing Strategy

277             5 Pillars of Content Marketing Strategy Continues

278             Content Marketing Framework-Process & Channels

279             Content Marketing Framework-Audience

280             Content Marketing Framework-Storytelling

281             Conversation Marketing & Video

282             Content Marketing Example

283             Audience Engagement

284             Buyer Persona

285             B2B Buyer Mapping

286             Content Marketing Framework-Measurement

287             Content Marketing Tools and SEO Analytics

288             Content Marketing Tools-Marketing Automation

289             Content Marketing Tools-Social Media

290             Content Marketing Tools-Webinar

291             Content Marketing Tools-Graphic creation

292             Content Marketing Examples 1

293             Content Marketing Examples 2

294             Content Marketing Examples 3

295             Content Marketing Examples 4

296             Content Marketing Examples 5

297             Content Marketing Examples 6

298             Content Marketing Examples 7

299             Content Marketing Examples 8

300             Content Marketing Examples 9

301             Content Marketing Examples 10

302             Finding Influencers

303             Google’s Thin Content Penalty

304             Influencer Marketing & Careers-Description

305             Influencer Marketing Framework

306             Influencer Marketing-Audience analytics tools

Section 6: Email Marketing

307             Email Marketing Part 1

308             Email Marketing Part 2

309             Email Marketing Part 3

310             Email Marketing Part 4

311             Email Marketing Part 5

312             Email Marketing Part 6

313             Email,Spam,Sucessrate,Software Part 1

314             Email,Spam,Sucessrate,Software Part 2

315             Email,Spam,Sucessrate,Software Part 3

316             Email,Spam,Sucessrate,Software Part 4

317             Emailstrategies and Approach

318             Email Mobile Marketing Strategies,Paid Vsfree Approach

319             Nature of Email Design Part 1

320             Nature of Email Design Part 2

321             Nature of Email Design Part 3

322             Nature of Email Design Part 4

323             Responsive Email Design Part 1

324             Responsive Email Design Part 2

325             Responsive Email Design Part 3

326             Responsive Email Design Part 4

327             Email Marketing and Legal Issues Part 1

328             Email Marketing and Legal Issues Part 2

Section 7: Rural Marketing

329         Lecture1:Basic Concepts & Phases of Rural Marketing

330         Lecture2:Rural Marketing Model

331         Lecture3:Differences in Rural & Urban Markets

332         Lecture4:Differences in Rural & Urban Consumer Behaviour

333         Lecture5:Differences in Rural & Urban Consumer Behaviour Continues

334         Lecture6:Challenges in Rural Marketing

335         Lecture7:Opportunities in Rural Marketing & Conclusion

336         Lecture8:Rural India Brief Profile, Rural Income Distribution & Rural Consumption

337         Lecture9:Nature of Rural Market, Segmentation Variables

338         Lecture10:Approaches for Segmentation

339         Lecture11:Approaches for Segmentation Continues

340         Lecture12:Rural Market Segmentation Tools, Target Marketing & Conclusion

341         Lecture13:Introduction. Marketing research process & Evolution of rural marketing research

342         Lecture14:Data Collection Approaches & Tools for Rural Market

343         Lecture15:Research Tools for Rural Market & Challenges in Rural marketing Research

344         Lecture16:Rural Marketing Consulting Agencies & Conclusion

345         Lecture17:Consumer Behavior Part 1

346         Lecture18:Consumer Behavior Part 2

347         Lecture19:Consumer Behavior Part 3

348         Lecture20:Consumer Behavior Part 4

349         Lecture21:Consumer Behavior Part 5

350         Lecture22:Consumer Behavior Part 6

351         Lecture23:Marketing Mix Part 1

352         Lecture24:Marketing Mix Part 2

353         Lecture25:Marketing Mix Part 3

354         Lecture26:Marketing Mix Part 4

355         Lecture27:Marketing Mix Part 5

356         Lecture28:Marketing Mix Part 6

357         Lecture29:Marketing Mix Part 7

358         Lecture30:Marketing Mix Part 8

359         Lecture31:Marketing Mix Part 9

360         Lecture32:Marketing Mix Part 10

361         Lecture33:Marketing Mix Part 11

362         Lecture34:PLC & Brand Mgmt Part 1

363         Lecture35:PLC & Brand Mgmt Part 2

364         Lecture36:PLC & Brand Mgmt Part 3

365         Lecture37:PLC & Brand Mgmt Part 4

366         Lecture38:PLC & Brand Mgmt Part 5

367         Lecture39:PLC & Brand Mgmt Part 6

368         Lecture40:PLC & Brand Mgmt Part 7

369         Lecture41:PLC & Brand Mgmt Part 8

370         Lecture42:PLC & Brand Mgmt Part 9

370         Lecture43:PLC & Brand Mgmt Part 10

372         Lecture44:Rural Retail Part 1

373         Lecture45:Rural Retail Part 2

374         Lecture46:Rural Retail Part 3

375         Lecture47:Rural Retail Part 4

376         Lecture48:Rural Retail Part 5

377         Lecture49:Rural Strategy Part 1

378         Lecture50:Rural Strategy Part 2

379         Lecture51:Rural Strategy Part 3

380         Lecture52:Rural Strategy Part 4

381         Lecture53:Rural Strategy Part 5

382         Lecture54:Rural Strategy Part 6

383         Lecture55:Rural Strategy Part 7

384         Lecture56:Rural Strategy Part 8

385         Lecture57:Introduction & Characteristics Of Fmcg

386         Lecture58:Evolution Of Indian Fmcg Industry

387         Lecture59:Characteristics Of Indian Fmcg Sector

388         Lecture60:Challenges In The Fmcg Industry

389         Lecture61:Fmcg Penetration In Rural Market

390         Lecture62:Hul Cass Study

391         Lecture63:Hul Project Shakti

392         Lecture64:Hul’S Operation Streamline

393         Lecture65:Itc’S E-Choupal & Other Initiatives

394         Lecture66:Nirma Chemical’S Strategies For Rural Market

395         Lecture67:Coca Cola Case & Conclusion

396         Lecture68:Marketing Of Banking Services & Evolution Of Rural Banking

397         Lecture69:Challenges Of Marketing Banking Services In Rural Market

398         Lecture70:Opportunities For Banking In Rural Areas

399         Lecture71:Marketing Strategies For Banking Services

400         Lecture72:Marketing Strategies For Banking Services Continue

401         Lecture73:Icici Bank Case Study

402         Lecture74:Marketing Of Insurance Services In Rural India, Challenges & Opportunities

403         Lecture75:Marketing Strategies For Insurane Services In Rural Markets

404         Lecture76:Indian Tractor Industry & Its Classification

405         Lecture77:Challenges & Potential Of Tractor Industry In India Part 1

406         Lecture78:Challenges & Potential Of Tractor Industry In India Part 2

407         Lecture79:Challenges & Potential Of Tractor Industry In India Part 3

408         Lecture80:Fertiliser Industry And Its Classification And Policy

409         Lecture81:Challenges & Marketing Startegies For Fertiliser Industry

410         Lecture82:Challenges & Marketing Startegies For Fertiliser Industry Continue

411         Lecture83:Agrochemicals Industry & Marketing Environment

412         Lecture84:Marketing Environment For Agrochemicals

413         Lecture85:Marketing Strategies For Agrochemicals

414         Lecture86:Indian Agricultural Produce

415         Lecture87:Challenges In Marketing Agricultural Produce

416         Lecture88:Challenges In Marketing Agricultural Produce Continue

417         Lecture89:Introduction Concepts & Itc E-Choupal Case Example

418         Lecture90:Tarahaat Caselet

419         Lecture91:Eid Parry’S Indiagriline Case Example

420         Lecture92:Kasam Caselet

421         Lecture93:E-Governance Introduction & Benefits

422         Lecture94:E-Governance Projects & Conclusion

423         Lecture95:E-Governance Projects & Conclusion Continue

Here is a sample for the course completion certificate which you will receive after complete the course. This certificate is widely accepted across industries and will boost your chances to grab the job opportunities.

Mail us at: [email protected] with below details to receive your certificate:

• Name
• Course Name
• Date of Completion
• Address