Course Description
Strategic management includes the preparation and application of the foremost objectives and initiatives taken by a corporation’s top management on behalf of owners, built on deliberation of resources and a valuation of the internal and external environments in which the organization competes.
Strategic management offers complete way to the enterprise and involves stating the company’s objectives, evolving policies and plans intended to attain these objectives, and then assigning resources to implement the plans. Researchers and practicing managers have established several models and outlines to support in strategic decision making in the perspective of difficult environments and competitive dynamics. Strategic management is not fixed in nature; the models often include a feedback loop to display performance and notify the next round of preparation.
Benefit of this course
Take the course to begin gaining the business strategy and strategy formulation skills you need to effectively map your organization’s future
This strategic Management course is designed to work in the real world
The entire strategic planning process is covered in detail from the basics of strategy formulation to the implementation of business strategies in the “real world.
Strategic Management Course will help managers at all levels maximize the resources of their organization.
Target Audience
Marketing Managers
CEO
Strategists
Business Owners
Sales guys
Students looking for a career in Strategy
How to access:-
Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon
Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning
Benefits of online course:
1. High Quality Content
2. Learn Anywhere Anytime & at Your Pace
3. 24X7 Customer Support
4. Complete Student Support Throughout The Program
5. Online Video Training Material
6 Lifetime course access
7. Course Completion Certificate
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Curriculum
Section 1: Strategic Management
1 Lecture1:Syllabus Introduction
Section 2: Introduction to Strategic Management
2 Lecture2:Introduction to Strategic Management
3 Lecture3:Sustainable competitive advantage
4 Lecture4:Levels of Strategy
5 Lecture5:Strategic management functions and benefits
Section 3: Crafting a Strategy
6 Lecture6:Process
7 Lecture7:Strategic Intent Part 1
8 Lecture8:Strategic Intent Part 2
9 Lecture9:Mission and Objectives
10 Lecture10:Financial and strategic objectives
11 Lecture11:Goals and objectives
12 Lecture12:Policies
Section 4: Business Strategy
13 Lecture13:Porters generic business strategy
14 Lecture14:Cost leadership strategy
15 Lecture15:Differentiation Part 1
16 Lecture16:Differentiation Part 2
17 Lecture17:Focused strategies
18 Lecture18:Tactics Part 1
19 Lecture19:Tactics Part 2
Section 5: Corporate Strategies
20 Lecture20:Corporate Strategies
21 Lecture21:Concentration Strategy
22 Lecture22:Integration Strategies
23 Lecture23:Diversification Strategies
24 Lecture24:Types of Diversification Strategies
25 Lecture25:Types of Internationalisation Strategies
26 Lecture26:Types of Internationalisation Strategies
27 Lecture27:Types of Co-operation Strategies
28 Lecture28:Types of Co-operation Strategies
29 Lecture29:stabilty strategies and classification
30 Lecture30:types of retrenchment strategies
Section 6: Techniques of Organisational Appraisal
31 Lecture31:Strategic Advantage framework
32 Lecture32:Competencies Part 1
33 Lecture33:Competencies Part 2
34 Lecture34:organisational capability and strategic advantage
35 Lecture35:VRIO framework
36 Lecture36:porters generic value chain
37 Lecture37:quantitative analysis and Balanced scorecard
38 Lecture38:key factor rating
Section 7: Scanning the External Environment and Industry Analysis
39 Lecture39:marketing environment
40 Lecture40:PEST Analysis
41 Lecture41:porters 5 force Part 1
42 Lecture42:porters 5 force Part 2
43 Lecture43:SWOT Analysis
Section 8: Mckinsey's 7s Framework
44 Lecture44:7s-Strategy Part 1
45 Lecture45:7s-Strategy Part 2
46 Lecture46:7s-structure and system
47 Lecture47:7s-soft elements
48 Lecture48:Marketing Warfare 1
49 Lecture49:Marketing Warfare 2
Section 9: Mintzberg's 5P's
50 Lecture50:plan and ploy
51 Lecture51:Pattern,position,perspective
Section 10: Strategic Change Management
52 Lecture52:Strategic Change Management 1
53 Lecture53:Strategic Change Management 2
Section 11: Corporate Culture and Leadership
54 Lecture54:Corporate Culture Part 1
55 Lecture55:Corporate Culture Part 2
56 Lecture56:Ethics and leadership
Section 12: Strategic Control Systems
57 Lecture57:Control Process
58 Lecture58:Strategic Control
59 Lecture59:Operational control systems
Section 13: Conclusion to Strategic Management
60 Lecture60:Conclusion to Strategic Management
