Course Description:
This course enlists the various exploratory, predictive and statistical methods employed to get customers to relate to the offerings of a firm and choose that firm as its preferred provider.
The heart of this stream is to focus on micro and macro consumer behavior. It will be helpful for interviews with banking analytic firms, e-commerce companies, consulting firms to name a few, for freshers, to give them an informed view of what to expect. It is also expected to benefit experienced professionals who are shifting their domains for the first time into the arena of Customer Analytics from a commercial side.
The main objective of the course is to study what drives customer behavior at every stage of his lifecycle and henceforth capitalizing on his unique behavior at every time point so as to attract and retain profitable customers as well as make unprofitable customers profitable.
We will be tracing the entire campaign management system from its origin to the end as well and will also be showing the interaction with the business at each stage.
The objective of the course is to study what drives customer behavior at every stage of his lifecycle and henceforth capitalizing on his unique behavior at every time point so as to attract and retain profitable customers as well as make unprofitable customers profitable.
We will be tracing the entire campaign management system from its origin to the end as well and will also be showing the interaction with the business at each stage.
Pre-Requisites for Customer Analytics Course:
Intuitive problem solving abilities
Passion to learn
Ability to relate to a customer centric thinking
What are the requirements for the Customer Analytics Course?
Ability to relate to a customer centric thinking
Intuitive problem solving abilities
Data Mining ability
A PC with internet
What am I going to get from this Customer Analytics Course?
To study what drives customer behavior at every stage of his lifecycle and henceforth capitalizing on his unique behavior at every time point so as to attract and retain profitable customers as well as make unprofitable customers profitable.
We will be tracing the entire campaign management system from its origin to the end as well and will also be showing the interaction with the business at each stage.
What is the Target Audience for Customer Analytics Course?
Students especially ones from the economics , finance and statistics background
Professionals especially freshers as well as experienced professionals shifting their domains
Consultants
How to access:-
Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon
Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning
Benefits of online course:
1. High Quality Content
2. Learn Anywhere Anytime & at Your Pace
3. 24X7 Customer Support
4. Complete Student Support throughout the Program
5. Online Video Training Material
6. Lifetime course access
For any query call/miss call-
Mob-+918587999769/9818826705
Curriculum
Section 1: Introduction
1 Introduction
Section 2: Basics of Customer Analytics and Customer Life Cycle
2 What is Customer Analytics
3 Customer Life Cycle
Section 3: Customer Onboarding
4 Customer Onboarding When Whom
5 Customer Onboarding process for a typical bank
Section 4: Customer Activation
6 What is activation and why is it necessary
7 The importance of customer activation
Section 5: Cross Selling
8 What is cross sell and why cross sell
9 How do we cross sell effectively
10 Upgrade Upsell
Section 6: Campaign Life Cycle
11 Campaign Life Cycle Transition to Lead Management
12 Stages of campaign
13 Campaign Execution
14 Campaign Channels
15 Campaign assessment
Section 7: Conclusion
16 Conclusion
