You can’t start a business and sit back and wait for business to come to you. You have to go after it. If you don’t market you won’t have a business for very long. It’s that simple.
Marketing expert, CorienKershey, owner of Marketing Magnitude, takes Angele through the 5 P’s of marketing which are essential for any business, not only to understand, but to implement into their business as well.
The main motive of this online learning episode is to make the learner understand the five principles of marketing and how to reach your target market for profitable business.
Applying the 5 P’s of Marketing to your business makes the sale!
Pick the right target segment and know your customer profile in that segment intimately
Ensure that your offering is unique and that your point of differentiation is desirable and wanted by your target segment
Customer service is king. And in a service based business, it’s the only thing that matters since how you behave IS the brand
A service cannot be tried before it is purchased for the most part.
Know your competitors well. Don’t assume they are offering what you offer
He who promotes best, wins. Don’t choose promotion as the place to economize: if people don’t know about you, they won’t buy from you. And brands only get built through awareness.
While studying the course ‘The 5 P’s of Marketing’, understudy will come to learn about the following topics:
Five principles of marketing: the person, the place, the price, the product and the promotion
Your brand as your value proposition
The function of logos and visual identities
The “People” element
Where to find information on businesses – clients and competitors
Picking the right target segment
Promoting your business by word-of-mouth
Off-line approaches to marketing
Well in form of Real World Entrepreneur Training videos the content distribution will include;
Segments per Episode
Expert Session - Person
Expert Session - Place
Expert Session - Price
Expert Session - Product
Expert Session - Promotion
Willingness to widen your knowledge about ‘The 5 P’s of Marketing ‘and implementing them.
Ability to develop the professional skills a businessman requires.
A good understanding of English.
WHAT THE STUDENT GETS
Content in form of videos.
The ability to derive and analyze the marketing techniques.
Offers frameworks for understanding key topics in promotion of a business.
Focuses on explanations of fundamentals of marketing like people element, branding, offline approaches.