Course Description:-
INTRODUCTION:
Retail management makes shopping a pleasant experience and confirms the consumers leave the store with a smile. In a simple word, retail management relief’s consumers to shop without any struggle. Retail Management is an art, and requires employing various tools of logistics management for a comprehensive end user satisfaction. Retail Management is getting to know the final user on behalf of the manufacturer. Retail Management is a process of simplification.
The retail management scope is to safeguard that all retail events are managed in the correct way. The purpose of retail management is marketing and guaranteeing that commodities get to the customer. Retail management saves time and ensures that the consumers simply find their desired merchandise or product and return home satisfied. An effective retail management avoids unnecessary chaos at the store.
Through this complete Retail Management course, you will be learning how to create successful service, branding, and marketing strategies. You will look at areas such as retail channels, strategic planning, retail site selection, merchandising, and pricing. Retail management can be a career that offers great variability and flexibility; it all depends on where you picture yourself. Maybe you see yourself in a specialty shop that sells kitchen knives, a mall clothing store outlet, or a conglomerate department store.
In this Retail Management Course we will be covering the following things they are as follows:
- Introducing Retail Supply Chain
- Category Management and Merchandise Budgeting
- Assortment and Space Management
- Retail Pricing
- Retail Product Lifecycle Management
- Retail Distribution and Replenishment
- Retail Logistics
- Retail Supplier Relationship Management
- Retail Customer Relationship Management
- Food and Grocery Retailing Supply Chain
- Apparel and Footwear Retailing Supply Chain
- Other Category Retailing Supply Chain
- Managing Supply Chain of Different Retail Formats
- Information Technology for Retail
Learning Objectives of Retail Management Course:
- Learn Supply chain management in retail
- Learn Category Management and Merchandise Budgeting, Assortment and Space Management, Retail Pricing
- Understand Retail Product Lifecycle Management, Retail Distribution and Replenishment, Retail Logistics
- Understand Retail Supplier Relationship Management, Retail Customer Relationship Management,
- Learn Food and Grocery Retailing Supply Chain, Apparel and Footwear Retailing Supply Chain, Other Category Retailing Supply Chain
- Learn how to Manage Supply Chain of Different Retail Formats
Pre-Requisites for Retail Management Course:
- Basic Computer Knowledge
- Passion to Learn
Target Audience for Retail Management Course:
- Students pursuing or seeking Diploma in SCM/Retail
- Professionals working in supply chain management
- Management professionals
- Management and Business Students
- Operations Students
Benefits of online course:
- High Quality Content
- Learn Anywhere Anytime & at Your Pace
- 24X7 Customer Support
- Complete Student Support Throughout The Program
- Course Completion Certificate
- Lifetime course access
For any query feel free to call
Mob - 8587999769/9818826705
CURRICULUM
Section 1: AN INTRODUCTION TO LOGISTIC MANAGEMENT
- Lecture1:Introduction and Syllabus
Section 2: Retail Supply Chain
- Lecture2:Manufacturer’s and retailer’s supply chain & processes
- Lecture3:Similarities & Diiferences in manufacturing & Retail Supply Chain Elements
- Lecture4:Retail as a subset of Retail Management & Retail Supply Chain Planning & Executi
- Lecture5:Strategic, Tactical & Operational view of Retail Supply chain
- Lecture6:Retail Supply Chain maturity & Conclusion
Section 3: Category Management
- Lecture7:Introduction to Category Management
- Lecture8:Category Management Process – Category Definition
- Lecture9:Category Roles, Category Assessment & Category Performance Measure
- Lecture10:Category Strategies & tactics
- Lecture11:Implementation and Review & Enabling components of category management
- Lecture12:Category captain, Challenges in Category Management
Section 4: Merchandise Budgeting
- Lecture13:Merchandising, benefits and types
- Lecture14:Merchandise hierarchy, Merchandise Forecasting
- Lecture15:Merchandise Budgeting
- Lecture16:Open to Buy Control and Conclusion
Section 5: Assortment and Space Management
- Lecture17:Introduction, benefits and framework of Assortment
- Lecture18:Assortment strategy & Objectives and Assortment Selection Process
- Lecture19:Assortment Planning & Role of IT and Data in Assortment Management
- Lecture20:Store Clustering, Benefits and Types
- Lecture21:Space Management, Benefits, Integration with Assortment & Stages of Space Planni
- Lecture22:Planogram, Process for planogram management
Section 6: Retail Pricing Challenges
- Lecture23:Retail Pricing Challenges
- Lecture24:Price Elasticity & Managing Retail Pricing Life Cycle
- Lecture25:Retail Promotion Objectives & Promotional Measures and KPIs
- Lecture26:Promotion Tools & Decision Points for Retailers while planning Promotions
- Lecture27:Information used for Planning Promotions & Promotion Optimization Process
- Lecture28:Managing Retail Markdowns
Section 7: Retail Product Lifecycle Management
- Lecture29:Product Design & Challenges for the Retailer
- Lecture30:Private Labels – Types, Advantages, Disadvantages
- Lecture31:Supply chain decisions in private labels
- Lecture32:Retail Packaging
- Lecture33:Green Design & Packaging
- Lecture34:Green Design & Packaging Continues
- Lecture35:IT for Retail Product Lifecycle management & Conclusion
Section 8: Retail Distribution & Replenishment
- Lecture36:Retail Distribution Models & Retail Replenishment
- Lecture37:Vendor Managed Inventory & its process
- Lecture38:VMI/CRP – Advantages & Cautions
- Lecture39:CPFR Process
- Lecture40:Direct Store Delivery, Route Accounting, Handheld Devices & Types of DSD
- Lecture41:IT for Retail Distribution & Replenishment and Conclusion
Section 9: Retail Logistics
- Lecture42:Transport Planning & Legs in transportation
- Lecture43:Transportation Planning – Drivers & Tools
- Lecture44:Transportation constraints & Transportation Execution Process
- Lecture45:Transportation Cycle & IT for transport management
- Lecture46:Measures of Transport Management & Green transport
- Lecture47:Retail Warehousing – Overview and Functions
- Lecture48:Value added services of a retail warehouse & Cross docking introduction
- Lecture49:Cross docking – Types, applications, advantages, working
- Lecture50:why inventory, cost of inventory & inventory pyramid
- Lecture51:Factors to consider to decide on inventory, measures of inventory & conclusion
Section 10: Retail Supplier Relationship Management
- Lecture52:Important concepts & Supplier Relationship Management Process
- Lecture53:Merchandise Procurement Decisions & Procurement Process
- Lecture54:Merchandise Procurement Decisions & Procurement Process Continue
- Lecture55:Global Sourcing Pros and Cons
- Lecture56:Major Processes in Global Sourcing
- Lecture57:Sourcing & Conclusion
Section 11: Retail Customer Relationship Management
- Lecture58:Introduction, Retail Customer Service, Customer Service Mix
- Lecture59:Customer Service Pyramid & Customer Service over Retail Life cycle
- Lecture60:Ways to improve Customer Service for a Retailer
- Lecture61:Order Management Process & Concept of Perfect Order
- Lecture62:Multi Channel Retailing
- Lecture63:Retail Returns & Reverse Logistics
- Lecture64:Reverse Logistics process
- Lecture65:Retail Loyalty Programmes
- Lecture66:Retail kiosk, advanced payment technologies & conclusion
Section 12: Managing Supply Chain of Different Retail Formats
- Lecture67:Types of Retailer & Organised B2C Retail Format examples
- Lecture68:Cash & carry Retailing & Rural Retailing
- Lecture69:Cash & carry Retailing & Rural Retailing
- Lecture70:Airport Retailing, Non – Store based Retail Formats, Online Shopping
- Lecture71:Airport Retailing, Non – Store based Retail Formats, Online Shopping
- Lecture72:Service Retailing – Banking, Courier and Conclusion
Section 13: Apparel & Footwear Retailing Supply Chain
- Lecture73:Understanding, development process & supply chain characteristics
- Lecture74:Pre pack Planning
- Lecture75:Apparel retail Supply Chain Innovations
- Lecture76:Footwear retailing & Supply Chain Drivers
- Lecture77:Case study of Khadim’s Footwear & Conclusion
Section 14: Information Technology for Retail
- Lecture78:Retail Technology maturity Model & Need for IT in retail
- Lecture79:Barcoding & RFID
- Lecture80:Retail ERP
- Lecture81:Retail Analytics
- Lecture82:POS Systems & Mobile Applications
- Lecture83:POS Systems & Mobile Applications
Here is a sample for the course completion certificate which you will recieve after complete the course. This certificate is widely accepted across industries and will boost your chances to grab the job opportunities.
Mail us at: [email protected] with below details to receive your certificate:
- Name
- Course Name
- Date of Completion
- Address