Course Description:-

INTRODUCTION:

Marketing Analytics Course:

• This course enlists the various exploratory, predictive and statistical approaches the strategy building teams come out in collusion with the business with the main objective of attracting and growing customers for the niche product of each firm in various geographical regions and across different consumer spaces.
• It will be helpful for interviews with banking analytic firms, e-commerce companies, consulting firms to name a few, for freshers, to give them an informed view of what to expect.
• It is also expected to benefit experienced professionals who are shifting their domains for the first time into the arena of Marketing Analytics with no exposure into the Marketing space previously.
• Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness.
• In other words, it tells you how your marketing programs are really performing.

Course Objective Marketing Analytics Course:

• To study what drives marketing analytics strategies, overview of the customer life cycle and how it is leveraged to predict behavior of future customers, brief insight into various tools used like profiling, segmentation, predictive models, propensity models etc.
• It also shows the entire workflow in a firm whereby analytic recommendations are made, business implements it, it gives us results which we track and monitor.
• The aim of this module is to provide knowledge on the qualitative and quantitative methods used in marketing departments in the analytics space, which provides a foundation to understanding strategies rolled out to markets and consumers.

Why marketing analytics is important?

• Over the years, as businesses expanded into new marketing categories, new technologies were adopted to support them. Because each new technology was typically deployed in isolation, the result was a hodgepodge of disconnected data environments.
• Consequently, marketers often make decisions based on data from individual channels (website metrics, for example), not taking into account the entire marketing picture. Social media data alone is not enough.
• Web analytics data alone is not enough. And tools that look at just a snapshot in time for a single channel are woefully inadequate.
• Marketing analytics, by contrast, considers all marketing efforts across all channels over a span of time – which is essential for sound decision making and effective, efficient program execution.

Marketing Analytics requirements?

• Intuitive problem solving abilities
• Passion to learn

What am I going to get from Marketing Analytics?

• Over 9 lectures and 55 minutes of content!
• To study what drives marketing analytics strategies.
• To understand, overview of the customer life cycle and how it is leveraged to predict behavior of future customers.
• Brief insight into various tools used like profiling, segmentation, predictive models and propensity models etc.

Marketing Analytics target audience?

• Students especially ones from the economics, finance and statistics background
• Professionals especially freshers as well as experienced professionals shifting their domains

Benefits of online course:

• High Quality Content
• Learn Anywhere Anytime & at Your Pace
• 24X7 Customer Support
• Complete Student Support Throughout The Program
• Course Completion Certificate 
• Lifetime course access

For any query feel free to call

Mob - +918587999769

CURRICULUM

Section 1: Introduction to Marketing Analytics Overview

1. Introduction
2. What is marketing?
3. Why do we Need Marketing?

Section 2: Basic concepts in Marketing Analytics Overview

1. What to Market ?
2. Whom and When to Market ?
3. How Analytics drives Marketing Strategies ?
4. Acquisition to Retention
5. Customer Profitability to contact strategy
6. Campaign Analytic

Here is a sample for the course completion certificate which you will receive after complete the course. This certificate is widely accepted across industries and will boost your chances to grab the job opportunities.

Mail us at: [email protected] with below details to receive your certificate:

• Name
• Course Name
• Date of Completion
• Address