Course Description:-

INTRODUCTION:

This course enlists the various exploratory, predictive and statistical methods employed to get customers to relate to the offerings of a firm and choose that firm as its preferred provider.

Customer Analytics overview – Onboarding & Selling Pre-Requisites:

• Intuitive problem solving abilities
• Passion to learn
• Ability to relate to a customer centric thinking

What are the requirements for the Customer Analytics?

• Ability to relate to a customer centric thinking
• Intuitive problem solving abilities
• Data Mining ability
• A PC with internet

Benefits of online course:

• High Quality Content
• Learn Anywhere Anytime & at Your Pace
• 24X7 Customer Support
• Complete Student Support Throughout The Program
• Course Completion Certificate 
• Lifetime course access

CURRICULUM

Section 1: Introduction

1. Introduction

Section 2: Basics of Customer Analytics and Customer Life Cycle

1. What is Customer Analytics
2. Customer Life Cycle

Section 3: Customer Onboarding

1. Customer Onboarding When Whom
2. Customer Onboarding process for a typical bank

Section 4: Customer Activation

1. What is activation and why is it necessary
2. The importance of customer activation

Section 5: Cross Selling

1. What is cross sell and why cross sell
2. How do we cross sell effectively
3. Upgrade Upsell

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