Course Description -
Through this course applicants will be introduced to diverse digital marketing possibilities. Students will be capable to decide on dissimilar types of digital marketing campaigns and manage those accordingly in both customer and business markets. Diverse kinds of processes of digital marketing are introduced. Course generates simple understanding of internet and mobile marketing. Time is also devoted to relevant issues in the web such as social media, communities, virtual worlds, blogs and viral marketing. The course is structured the following way and details are discussed as mentioned below:
1. Introduction to Digital Marketing Training
All modern invention in advertising is through digital channels. This first video lecture proves the influence of applying digital ideas across the marketing function in any commercial.
2. Search Engine Optimization
SEO is nearly about enticing the correct consumers at the correct time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that will stand up in today’s fiercely competitive online marketplace.
3. Search Engine Marketing
SEM goal is to encourage websites by raising their reflectivity in search engines through both optimization and sponsored placements. You will learn how to use them both in tandem to achieve the best results.
4. Pay per Click Marketing
Pay per click (PPC) advertising campaigns allow you to maximize your company’s visibility on key search engines such as Google, Yahoo and Bing. You will learn to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides you with the essentials of planning and managing PPC campaign.
5. Email Marketing
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting.
6. Social Media Marketing
This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.
7. Digital Display Marketing
This module will provide you with a comprehensive understanding of the creation deployment and management of Digital Display Advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.
8. Mobile Marketing
This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.
9. Website Analytics
Your digital marketing is only as effective as the analytical insights derived from online activities. This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
10. Planning Integrated Digital Marketing Campaigns
Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, and affiliate, email, mobile and social.
Benefit of this Digital Marketing course:
• Learn Planning Integrated Digital Marketing Campaigns
• Learn Website Analytics
• Learn Mobile Marketing
• Learn Digital Display Marketing
• Learn Social Media Marketing
• Learn Email Marketing
Target Audience:
• Marketing Consultants
• Entrepreneurs
• Professional Marketers
• Beginners & Everyone who wants to learn Online Marketing
Benefits of online course:
1. High Quality Content
2. Learn Anywhere Anytime & at Your Pace
3. 24X7 Customer Support
4. Complete Student Support throughout the Program
5. Online Video Training Material
6. Lifetime course access
Curriculum
Section 1: Introduction
- Lecture1:Introduction
Section 2: Popular Social Networking Sites and Their Statistics
2 Lecture2:Facebook Content Statistics
3 Lecture3:Twitter Statistics and Orkut Network Globally
4 Lecture4:MySpace Statistics
5 Lecture5:Linkedin Statistics and Google+
6 Lecture6:Google+ and VKontakt
7 Lecture7:A Comparison of Social Networking Sites
Section 3: Customers and Digital Marketing
8 Lecture8:Understanding Customers from Digital Marketing Perspective
9 Lecture9:The Asian Market
10 Lecture10:Digital Marketing Goals and Core Marketing Activities
11 Lecture11:What is Digital Marketing
Section 4: Facebook Marketing
12 Lecture12:Facebook Marketing
Section 5: Twitter Marketing
13 Lecture13:Starting with Twitter Marketing
14 Lecture14:Brand and Promote Business on Twitter
15 Lecture15:Doing more with Twitter
Section 6: Orkut Marketing
16 Lecture16:Orkut in India and Globally
17 Lecture17:Orkut Marketing and Micro Blogging
Section 7: SEO, SMM,PPC
18 Lecture18: seo, smm,ppc- part – 1
19 Lecture19: seo, smm,ppc- part – 2
20 Lecture20:seo,smm,ppc- part – 3
21 Lecture21:seo,smm,ppc- part – 4
22 Lecture22:seo,smm,ppc- part – 5
23 Lecture23:seo,smm,ppc- part – 6
24 Lecture24:seo,smm,ppc- part – 7
Section 8: Swot, Pets, Porters Model
25 Lecture25:Swot, Pets, Porters Model Part 1
26 Lecture26:Swot, Pets, Porters Model Part 2
27 Lecture27:Swot, Pets, Porters Model Part 3
28 Lecture28:Swot, Pets, Porters Model Part 4
Section 9: Face book Marketing
29 Lecture29:Facebook Marketing Part 1
30 Lecture30:Facebook Marketing Part 2
31 Lecture31:Facebook Marketing Part 3
Section 10: Blogging
32 Lecture32:Blogging Part 1
33 Lecture33:Blogging Part 2
34 Lecture34:Blogging Part 3
35 Lecture35:Blogging Part 4
36 Lecture36:Blogging Part 5
37 Lecture37:Blogging Part 6
38 Lecture38:Blogging Part 7
Section 11: Email Marketing
39 Lecture39:Email Marketing Part 1
40 Lecture40:Email Marketing Part 2
41 Lecture41:Email Marketing Part 3
42 Lecture42:Email Marketing Part 4
43 Lecture43:Email Marketing Part 5
44 Lecture44:Email Marketing Part 6
Section 12: Email,Spam,Sucessrate,Software
45 Lecture45:Email,Spam,Sucessrate,Software Part 1
46 Lecture46:Email,Spam,Sucessrate,Software Part 2
47 Lecture47:Email,Spam,Sucessrate,Software Part 3
48 Lecture48:Email,Spam,Sucessrate,Software Part 4
49 Lecture49:Emailstrategies and Approach
50 Lecture50:Email Mobile Marketing Strategies,Paid Vsfree Approach
Section 13: Nature of Email Design
51 Lecture51:Nature of Email Design Part 1
52 Lecture52:Nature of Email Design Part 2
53 Lecture53:Nature of Email Design Part 3
54 Lecture54:Nature of Email Design Part 4
Section 14: Responsive Email Design
55 Lecture55: Responsive Email Design Part 1
56 Lecture56: Responsive Email Design Part 2
57 Lecture57: Responsive Email Design Part 3
58 Lecture58: Responsive Email Design Part 4
Section 15: Marketing and Legal Issues
59 Lecture59: Email Marketing and Legal Issues Part 1
60 Lecture60: Email Marketing and Legal Issues Part 2
