You have spent hours of time and money on your business. Now it’s time for everyone to know about you. But it’s not that easy. We have to grab the attention of the media by sending them something that is worth talking about.
We should always look for the human element … the media wants to be able to tell stories, and stories are best told relying on the human element. This online learning episode includes the important tips on how to let the world know about the business.
The main motive of ‘Messaging & Working with the Media’s to make the learner understand the techniques to approach the media with a compelling story about the business.
Know your audience – who are you targeting? It’s not the media – the media is simply the platform to get to your key audience
Know your key messages – aim for 3 key points that you will hammer home in every interview … with human stories to back up each key message
Look the part – being on camera is different than everyday style … make sure your on-camera ‘look’ does nothing to distract the viewer from your message and your eyes
KISS – keep it simple stupid! Always boil down messages to simple themes in everyday language – no jargon, no complicated thoughts or messages.
While studying the course ‘Messaging & Working With the Media’, understudy will come to learn about the following topics:
Upsides and downsides of attracting media attention
What reporters are looking for in a story
Video-based promotional material gives you an advantage
Too much information is a bad thing
Choose the best media outlets
How to pick a reporter, columnist or editor & how to contact them
Dress the part
The importance of “people” stories
The importance of having a website to refer to
The message needs to fit the length of the interview
Why a press release should be event oriented
The difference between advertising & interview messaging
Do you need a public relations specialist?
5 things a startup can do to improve its media relations
Keep it simple!
Well in form of Real World Entrepreneur Training videos the content distribution will include;
Segments per Episode
Expert Session Part - I
Expert Session - Media Training
Expert Session - Messaging
Expert Session Part - II
Entrepreneur Summary & Reflections
Willingness to widen your knowledge about the ways to communicate with the media.
Ability to develop the professional skills a businessman requires.
A good understanding of English.
WHAT THE STUDENT GETS
Content in form of videos.
The ability to derive and analyze the media outlets.
Offers frameworks for understanding key topics in media training, press release and much more.
Focuses on explanations of concepts like public relations, interview messaging etc.