Our specially designed course is all about Internet or digital marketing training coming from best professionals in industry. We are proud to bring you a career oriented course which ensures your entry into an upcoming industry .
Course Outline is being divided across 17 modules and live project experiene.
Module 1: Digital Marketing / Internet Marketing Foundation
1.Introduction to Marketing
History of Inbound Marketing / Outbound Marketing
2.Introduction to Digital Marketing
What is Digital Marketing
Digital Marketing Eco System
Digital Marketing Channels
Benefits of Digital Marketing
3. Comparison between Digital Marketing and traditional forms.
4. Deciding budget and time/resources required.
5. Engaging Audience: Attract, Acquire, Engage
6. Difference between Online & Offline Marketing
7. Informative Video on Online & Offline marketing
8. How Online Marketing Works?
9. Preface of Online Marketing
Module 2: Website Design & Planning
How to choose domain name?
Introduction to wordpress
Why wordpress is the best tool for non professionals
Understand website navigation, site structure
Types of website
Website VS Portals
Architecture of Website
Website design basics
Backing up your website
Integrating a chat system to engage visitors
Best practices while creating a landing page
Difference between dynamic & static website
Module 3: Search Engine Optimization (SEO)
What is SEO
Understanding the Search Engines and Algorithms
Google Guidelines for SEO
Design vs Usability
Black Hat SEO | White Hat SEO | Competition Analysis