The Internet Marketing Ace package is taught by IIM alumni and gives information on effective strategies to launch a product on the internet (or relaunch an existing product) using social media campaigns, emails, mobile and web tools.
The strategies are time-tested, and many of these internet marketing secrets can be used to build independent businesses. The product is ideal if you’re keen on creating and selling your products/services on the internet; or are keen on working in a company which does so (or already are). It comes packaged with case studies, interviews, examples, and easily accessible (and mostly free) online tools that can be used to create a cutting-edge online presence.You also get an industry live project (with separate certification) and placement opportunities via our affiliates.
Benefit of internet certification program:-
-Exclusive job opportunities in digital marketing. Reach out to companies like Flipkart, Snapdeal, Amazon, Zomato, Practo and several more via our placement partners!
(How it works: we send your resume based on your profile preferences, location preferences, salary expectations etc to companies via our affiliates network. We also send your resume via job consultancies that are associated with us, including Ethos Consulting. This can be done upto 18 months from date of completion of the course – whenever you want to apply to these companies. We give this stretch of 18 months because many of our students are still in their MBA course and are not looking for jobs until their MBA program is completed.)
– A live project with an internet marketing related company (eCommerce, education, gaming companies etc.)
– Other exclusive content will be shared with all students on new tools for online marketing as they come along over the years
Certificate & Badges
To get the internet marketing certification, you must score over 50% marks in the quizzes/assignments (cumulatively). -On completing this you also get an industry live project. Once you complete it, you receive an additional certificate from that company. -To get an ‘excellence’ badge and a letter of recommendation, you must score over 75% marks from the assignments. -Certificate, badge and recommendation letter will be couriered to the students’ postal address.
The internet marketing certification course has six modules with video lectures, three printed workbooks, quizzes and assignments:
1) Principles and Fundamentals; Driving Traffic; List Building
2) Converting Followers into Sales
3) Fundamental Tools (Email Marketing, Facebook, Twitter etc)
4) More Tools and Growth Hacking strategies (over 70 free or low-cost tools that can be used by marketers)
5) Case Studies of innovative marketing campaigns in the last 5 years (growth hacking)
6) Interviews and tips from other experts/ mentors/ entrepreneurs
Each module has:
-Seven video sessions (except in case of case studies)
-One optional live class (webinar – once every Sunday) with the faculty
-A short quiz and assignment
There will be a final exam at the end of the sixth module.
The course is usually completed in 4 to 8 weeks. Certificate needs to be achieved in 100 days from date of enrollment. However, access to the training and resources is for lifetime.